Dryairusas

About forty to fifty years ago, a lot the family homes looked the same. The father went to work from 9 to 5, the mother stayed home all day, cooking dinner, while the kids went off to school, came home and completed their homework before supper time. As you know, today is a whole new world. Today, women, moms and wives work… and the standard working hours are not 9 to 5 anymore. Today, there is more stress, more work and more costs associated with living our everyday. These are only a few of the reasons as to why the home business industry revolution is sky-rocketing. There are several words of advice in navigating through the treacherous home business blueprint.

Women have taken the proverbial “bull by the horns” within the home based business revolution. Company’s like Rodan & Fields and Nerium have created an enormous business opportunity for women to not only create additional cash, but to catapult their family into financial freedom. Men have taken notice and joined the home based business club, moonlighting at night, so they can create additional funds for their families. Whether you are a mom, dad, or single, you need to adhere to the home business blueprint.

1. Do You Like It?

When looking for a home business, the biggest question people ask is “what’s my income”? This is most definitely an important aspect of a home based business-I mean, that’s why we’re working, right? You also need to consider if this business is meant for you. Is this fun? Do I like the product or service? Personally, being a 34 year old male, I am not interested in beauty products… I’m more of a sports or travel guy. Pick something that is right for you and pick something that you will really love within your home business blueprint.

2. Is This A Scam?

Always, always, ALWAYS do your research. The internet is huge… and I mean really huge. Enormous. There are plenty of great things you can find on the internet. You can also get yourself into a lot of TERRIBLE things. Scams and people trying to take advantage of you are everywhere you look. If you come across a potential opportunity, check out the company and the person that is recruiting you. Ask the right questions and make sure to confirm everything in writing before you make any decisions-this will be a big first step when embarking on your home business blueprint.

3. The Dubya, Dubya, Dubya

The Internet is THE SINGLE MOST IMPORTANT TOOL for home based businesses. There wouldn’t be a home based business industry without the internet. With Internet, you can do everything and anything, from anywhere. You can work virtually from anywhere. With two main elements of Internet – email and websites, you can interact locally and internationally and correspond with others, instantly. The internet will be required for anything and everything as you progress through your home business blueprint.

4. Uh Yea, We’re Gonna Need Some Backup, Over

Whether you’re trying to start your home based business full time or part time, you are going to need someone to help. If you are a mom or dad wanting to do this part time, you are going to need someone to watch the kids while you focus your efforts at night. If you are a recent college graduate, you are going to need the funds to at least house you, a computer and a phone right off the bat. Depending on how fast you pick things up and how hard you work, people start generating those residual incomes within the first months of your home business blueprint.

5. It’s Your Baby, So Take Care of It!

This is a business and your business needs your attention. Treat this like any other entrepreneur starting a brand new business. How fast and how far you go is ultimately up to YOU. It takes hard work, persistence and a little creativity. The harder you put all of those things together, the faster you will ascend to financial freedom. Make sure to keep up with the recent trends in the industry and ADAPT when needed. Look, the concept of this industry is extremely easy. Anyone can do this. It just takes hard work and the will to succeed with your home business blueprint.

There are a lot of things you need to consider when deciding to take the plunge into the home based business industry. The most important things are that you work hard and continue to persevere. Like any business, you are going to have your ups and downs, but just stay positive and stay motivated. If you can weather the storms of life, you will ultimately reach the financial freedom you have been looking for on your journey through the home business blueprint.

A certain school of thought claims that interior decorators are born, not made. However, as long as you have a basic artistic streak and a yearning to be creative, you can be groomed to any level of expertise in interior decoration. Giving a property buyer the benefit of one’s creative streak in this way is one of the most lucrative and creative careers today.

Beyond any doubt, interior decoration is a satisfying profession for those who ‘have it’ these days. There is an unprecedented amount of up-market residential and commercial property being sold on the real estate market today. Moreover, the present generation buyers of properties can afford to have their new acquisitions packaged attractively. Engaging the services of an interior decorator was once considered a lavish luxury, but not anymore. With the increased spending power of the IT generation, a home is defined by its aesthetic appeal — and a growing number of people are ready to pay for that.

The trend for professionally decorated interiors has percolated down from film stars to almost every upper stratum of society. Nor is the demand for interior decoration any longer confined to residences — witness the offices of most successful doctors, lawyers and advertising agencies, as well as bookstores, music shops, shopping malls, restaurants, hotel lobbies… yes, the scope for interior decoration is virtually endless.

HITTING THE HIGH NOTES

Apart from being an inherently glamorous profession, interior decoration has a career has a number of other appeals to offer:

PEOPLE — You meet a lot of them, and from a fascinating cross-section – from movie icons to business magnates; from well-known restaurant owners to fast-track lawyers; from neurosurgeons to the idle rich.

MONEY — You earn a lot of it. Everyone has respect for artistic flair, and your efforts are supposed to reflect the property owner’s own taste. This makes it an ego issue, and people pay a lot to support their ego.

CONTACTS — A career in interior decoration is self-propagating. One successfully completed contract almost immediately leads to another, till you can actually pick and choose. Also, the people you come across can come in useful in many other respects later on.

NO SPECIAL TRAINING REQUIRED — of course, a basic degree in the Arts can’t hurt, but a period of internship under an established interior decorator will serve just as well.

EXTENSIVE EMPLOYMENT OPPORTUNITIES FOR OTHERS — You will not be operating on your own. A large enough contract will require the services of a carpenter, electrician, painter and a graphic computer designer. A lot of people will benefit from your profession – and that is significant.

LIMITLESS JOB SATISFACTION — Expressing oneself artistically is one of the most satisfying experiences that a human being can have; being paid to do it is nothing but a bonus. It is no secret that one works best at what one enjoys doing – it is equally true that one of the biggest problems in today’s professional world is lack of creative outlets.

Most people have an ‘inbuilt’ creative streak in some form or the other. Professional interior decorators who were polled recently firmly denied that theirs is a ‘born’ breed — almost anyone can develop a flair, liking and proficiency in this field.

WHAT IT TAKES

As already pointed out, you don’t require any special qualifications to become a successful interior decorator (as opposed to interior designing, which has far more demanding parameters). Basically, you should have an ability to judge spaces (including the potential for hidden storage space), lighting requirements, color schemes and contrasts, furniture styles, etc. and a ‘feel’ for upholstery and curtain fabrics. Finally, you will need to bring these out to maximum advantage within the framework of a given budget.

There are a number of books and journals available to the subject of interior decoration, though not so many on the Indian market. For the seriously interested, however, this will not present a problem. Any specialty bookstore can offer you a selection of imported publications. A subscription to Indian magazines like ‘Inside Outside’ would be helpful by offering information on styles and combinations currently favored in the country.

One of the most helpful things you can do is to visit properties that have been professionally designed, study the work done there, and even ask the owners in what respects they are or aren’t satisfied with the end results. The places to zero in on are newly bought flats and offices that have engaged the services of an interior decorator. The point is not to judge the quality of the job done, but to get a feel of what kind of interior designing is popular on the real estate market, and therefore sells.

This costs you nothing, and people are always ready to talk on such subjects (after all, what is the point in splurging on interior decoration if you can’t gloat about the results later on?) In this manner, you can build up a useful mental catalog of successful and unsuccessful approaches.

Getting an eventual interior decoration team together is another important factor. You should also try to establish a personal network of carpenters and painters who will be able to spend time on unscheduled projects. This way, you will be able to obtain their services as and when you need them. Sharing your design discoveries with them occasionally is a good idea, too. In that way, you will have some concrete prototypes to refer to when you actually get to work on a project.

PROGRESSING TO INTERIOR DESIGNING

This is a far more demanding — and rewarding — career field, and you will need a lot of experience in interior decoration before you can think of entering it. There are certified institutions that offer courses in interior designing, and you may want to consider such a move at a later stage.

Till then, there is absolutely no reason why you shouldn’t make lucrative waves as an interior decorator. As a famous philosopher once stated, the only limitations we face are those we make for ourselves.

Running a business can be one of the most rewarding and satisfying ventures one can partake in life. However, running a business can also be an extremely demanding, and at times, stressful career move. Luckily there are a wide range of business services that can help to take some of the weight off of your shoulders and allow you to focus on the core elements of your business.

The first service is chartered accountancy. A huge part of your business is going to be dealing with the financial aspects of its day to day operations. Many feel employing the services of an accountant to be a bit of a waste of money. This is usually because they have some understanding of what is needed and required and feel that they will be more than capable of keeping on top of all their accounts and book keeping. Although this may be fine for small businesses or start ups, as a business grows, so does the amount of accountancy work. Another point to make is that hiring an accountant is not as expensive as many would be lead to believe. So for a small yearly fee, you could rest assured that your accounts are being professionally managed, allowing you to focus on your business.

Another popular service is outsourced sales and lead generation. Today, more than ever, businesses are outsourcing their lead generation and sales tasks; so that they can focus their in house teams efforts on the key aspects of the business. Outsourcing is beneficial in many ways and can have a huge impact on the growth and success of a business. When you outsource a service such as lead generation and sales, you are acquiring the service of a highly skilled and dedicated team who are specifically trained to excel in sales and lead generation. This means that less time is spent training staff in-house, allowing that management time to be set to more important, core aspects of your business. Another huge benefit of this outsourced service is the quality and quantity of the leads and sales that you will receive. By allowing highly trained, professionals deal with these parts of your business; you will be rewarded with more relevant leads, and a larger volume of sales.

Finally we have Records Management. Although not a service that will improve sales or leads, records management will improve the organisation and efficiency of your business. Records management or Document Storage as it is often referred to, is when your business documents and media is stored in an external storage facility. This will free up a lot of office space and lead to a more organised and efficient way of operating your business. A good Records Management facility will allow you to quickly and efficiently access any of your stored documents at any point. These facilities are kept at optimum temperatures and are closely guarded, meaning your documents will be safe and in perfect condition should you require them.

These are just three of the many services that could improve and enhance your business. By employing one or a few of these business services you could find yourself with more time to focus on the core aspects of your business, leading to a more successful business for you and your staff.

If you are in the market for a new buggy and you do your research online, almost every review you will read about the Maclaren Techno XLR pushchair is favourable. Every owner who gave their feedback about this baby stroller usually have only good things to say about the XLR, which is probably why it’s one of the most popular and highly rated pushchairs around – but is it the perfect pushchair for your needs? Read on and find out.

Maclaren Techno XLR: The Pros

The Techno XLR is Maclaren’s version of a luxurious Techno XT which is one of the bestselling pushchair in the Maclaren range. So if you like the XT but want the best in both functionality and comfort, the XLR is the one for you.

Most owners have observed that the XLR pushchair is very sturdy/durable even after prolonged, daily use. It is no wonder that Maclaren is known for excellent workmanship.

For parents who are aggravated with logging around their pushchairs in public transportation, the XLR offers them the solution. It is so easy to push up curbs and maneuver around tight corners. This feature makes it different from the rest.

Another benefit of using the Techno XLR, is that it’s lightweight. It’s perfect for people living in upstairs apartments. With only 8kgs, together with the hood and shopping basket, parents and carers will not have to be troubled with carrying their pushchairs up and down the stairs.

The XLR has been designed for tall people who would otherwise encounter problems with low setting handles at 110cm, usually available with other pushchairs. Its unique feature is its high setting handles which can be adjusted up to 130cm with the lowest setting at 110cm.

Another plus is the Techno XLR’s hood with viewing window and sun visor, which is big enough to unzip from the back and extend forward. This would give your babies protection from the sun. For your added convenience, it is installed with pockets and net bag at the back of the hood for your traveling accessories.

The seat reclines to 4 positions, and yes it reclines to more than 150 degrees, making it perfectly suitable for newborns. The new 2009 model has a simple lever used for recline adjustment that you can operate with one hand. Again, this will tickle your fancy if you rarely have both hands free.

Maclaren Techno XLR: The Cons

The shopping basket is a disappointment in my opinion because it can only hold up to 2 kg.

For those vertically challenged, the handle height will be a difficulty. For those standing 5’1” to 5’3”, the lowest handle setting will be at chest to armpit level.

Another thing is that the seat is not reversible so it’s not a good choice for parents who want a travel system to use from birth likes to face their baby during the first few months.

The last thing to consider is that the XLR is not designed as an all terrain pushchair. For those planning to use the pushchair extensively on rough country roads, an all terrain type would be more suitable. The XLR is recommended more for people living in the city.

Conclusion

The Techno XLR would be perfect for people living in the city. From its sturdy, easy to use design and lightweight features to its easy to maneuver features in narrow spaces, this pushchair would definitely be the best choice for you.

A few decades ago, a car was considered a luxury only the rich could afford. But as the Automobile companies prospered and expanded their production and reach, the Cars became cheaper and easier to acquire. Many Auto Companies, Banks, and private companies too came forward to provide Car Loans to people who still could not afford to buy Cars with a full payment for the purchase price. Auto financing was also useful in enticing people working on a fixed salary, or those who were hesitant in investing a big sum in purchasing an Automobile. People also bought cars to maintain/enhance their status in society, even if it meant opting for a Car Loan to buy a Car. In the last decade or two, a car or even two or more cars for a family has become more of a necessity, rather than a status symbol.

In this case opting for a Car Loan is not a bad idea if you really need the Car to make life easier for you and your family and it is really useful in solving day-to-day problems of traveling. You can either decide to buy a new or second hand car depending on your requirement and financial status. When you do decide to buy a car with Auto financing, just do not rush off and select the first option that presents itself. Analyze the Car Loans market and the different offers made by the Auto Company, Banks, and Private companies for Auto Loans, and decide on the best option according to your paying capacity and finances. Auto Financing is beneficial for the buyer (You), the seller (the Auto Company), and the financier (Auto Company, Bank, private finance company). But as in any business deal. everybody wants the best deal and the most benefit for themselves. Therefore, when you do opt for an Auto Loan, weigh the Pros and Cons, the advantages, disadvantages, savings, interest charged, down payment required, terms of financing, the period of loan, etc.

You should also calculate how much you will have to pay on a monthly/quarterly/yearly basis for financing the Car and whether you will be able to manage the payments comfortably. If you have already bought a car on Auto Finance and your Credit rating with the financing company is good, getting a Car Loan for a second car becomes easier. But if you have defaulted on your Auto Loans, your Car Finance Company may reject your loan application for another Car. This is called Bad Credit in the industry. But you do not have to be dejected and think that you will never be able to get another Car Loan. There are Private Car Finance and Auto Loan Companies that do provide a Second chance at Auto Loans, in spite of a Bad Credit rating. Whether you need First time Auto Financing or a second chance at a Car Loan in spite of Bad Credit, you should investigate all the options and avenues available and opt for the best in the market, while also looking at your financial abilities to pay back the loan.

Though vineyards exist in almost every U.S. state, California outranks all of the others by a great deal and its production can even be ranked on a global scale. In fact, California ranks # 4 in the world in volume production among wine producers with a total of 2 billion liters per year, following only Italy, France, and Spain. It also ranks as one of the most diverse wine regions in the world due to its ability to produce almost 100 separate high-quality grape varietals. Some of the most popular wines include:

* Merlot

* Pinot Noir

* Cabernet Sauvignon

* Shiraz

* Zinfandel

* Chardonnay

* Sauvignon Blanc

Within the state, there are approximate 4,500 wine grape growers; a testament to the size and importance of the wine industry in California. In 2006, the California wine industry had a $51.8 billion dollar economic impact on its own state and a $125.3 billion dollar impact on the entire United States. The wine industry in California is easily the most profitable of any other area in the Unites States and its wine’s are among the top in quality around the world.

Due to different growing conditions within the state, the California wine producing areas are separated into five major regions: North Coast, Sierra Foothills, Central Coast, Central Valley, and Southern California. Each of these regions can be divided even further into sub-regions called appellations (which are often counties) that many people who are not even familiar with wine will easily recognize by name such as Napa, Sonoma, and San Joaquin Valley. When a wine label contains a specific appellation, it means that at least 75 percent of the grapes used within the wine were grown within that specific region. Wine labels can also contain two or three appellations to classify the different grapes used within the wine if the percentages are specifically noted as well.

The climate range in California varies from region to region which allows for superb production of many different types of perfectly grown grapes which results in many different varietals. Elements of the weather, such as the cool offshore breezes that cool the Sonoma County vineyards, are extremely important in the distinct growing condition needs for specific wine grapes.

The most important varietals produced in the California wine region are chardonnay and cabernet, though many other varietals from the region are massively popular such a pinot noir. The California wine region has a reputation for producing a high-quality wine to be enjoyed in a relaxed setting among friends, just the way its biggest fans would want it.

Merlot

Merlot is a popular thin-skinned red wine grape that is believed to be descended from the Cabernet Franc grape and was first recorded in Italy in 1832. It is used for both the purposes of blending inspired by the Bordeaux wine region of France and also for the production of straight varietal wine. In the 1990’s particularly, Merlot experienced a huge surge in popularity and became the new trendy wine but its popularity has proved to possess staying power. In 2003 there were over 50,000 acres in California devoted to the Merlot grape alone.

Some of the highest quality Merlots comes from Bordeaux, France, Napa Valley, Sonoma, Chile, and Washington State. These areas have elevated the historical planting of Merlot into better quality soils which have resulted in a Merlot that is less-suited for blending and perfect for its own varietal. The taste of a Merlot is dependent on the type of soil in which it was grown. For instance, Merlot from flatter and more clay-like soil results in a smoother, more velvety wine. Merlot grown in more mountainous regions tends to taste more similar to Cabernet Sauvignon.

Many Merlots tend to have a taste reminiscent of Cabernet Sauvignon, but they has less acidity due to a thinner skin in the grapes and earlier ripening time. It also frequently possesses a wide variety of flavors such as: currant, plum, black cherry, caramel, clove, bay leaf, bell pepper, olive, and violet. It is low in tannins and many wine drinkers believe that it is smooth and an easy-to-drink red varietal.

When blended, Merlot is often combined with Cabernet Sauvignon to balance the taste strengths and flavors of each separate varietal resulting in a blend with the best of both worlds. Another benefit to Merlot and the Merlot/Cabernet Sauvignon blends is that the cost is often substantially less than the fuller-bodied Cabert Sauvignon varietal itself.

Although many wine drinkers think that red wines should only be served right at room temperature, Merlot should actually be served a few degrees below room temperature as it can sometimes develop less pleasant tastes at approximately 74 degrees Fahrenheit. Chilling it for simply a couple minutes will ensure that the wine is slightly cooler and result in the best possible flavors.

Because Merlot is not quite as rich as some other red wine varietals, it is still fairly flexible in its easy pairings with many popular dinner choices. Because it is a medium-bodied wine, it will pair well with veal, meatloaf, sausages, and hearty pasta dishes.

Pinot Noir

Thanks to the recent movie Sideways, Pinot Noir has become much more widely acclaimed by the general wine-drinking population in recent years and multiplied quite drastically in popularity. It originated in the Burgundy wine region of France but today, has spread around the world to vastly differing wine regions which encompass almost all wine growing areas. Despite its worldwide popularity, Pinot Noir remains among the most difficult varietal grapes to cultivate efficiently as it is delicate and difficult to control in terms of preventing mutations of the grapes or any other unwanted variations which result in undesirable changes in the flavors or other characteristics present in the grapes.

Pinot Noir reaches its peak in flavor development when grown in cooler wine regions and has never reproduced the level of accuracy and perfection in development that it has achieved in its home in the Burgundy wine region. However, all Pinot Noir wines are typically a light hue of red which range from cherry to plum. They also possess a fragrant aroma encompassing notes of cherries, violets, berries, and spices. Like most other wines, Pinot Noir wines develop a greater complexity of flavors when aged. The aging process can contribute flavors reminiscent of leather and mushroom to the flavor dimensions of the wine.

Pinot Noir wines are usually considered light or medium-bodied as they are quite a delicate varietal which often also encompass fine silky tannins.

The Pinot Noir grapes, while notoriously difficult to grow efficiently, also become difficult to maintain consistency in the winemaking process. Winemakers struggle to modify the winemaking process for Pinot Noirs in order to find the optimal process to highlight the delicate flavor and structural aspects of this varietal. For example, winemakers must take great care in the aging of Pinot Noirs with oak barrels because the woody flavors can easily overtake the natural fragility of the flavors balanced within the Pinot Noir. Batches of Pinot Noir wine grapes can also be blended together in a way that masks the imperfections due to changes in the winemaking process or weakness inherent in the grapes themselves.

When pairing Pinot Noir wines with foods, remember to go easy on the spices, otherwise the delicate flavors of the Pinot Noir will be masked. Salmon is one of the best pairings for Pinot Noir wines, as the flavors are both fairly light but with a complexity that compliments the opposite quite nicely.

Cabernet Sauvignon

Cabernet is a term which encompasses a few different varietals: most notably Cabernet Sauvignon and Cabernet Franc. Cabernet Sauvignon is a particularly popular varietal which arose from a grape developed by crossing the Cabernet Franc grape with the Sauvignon Blanc grape. In fact, Cabernet Sauvignon is the most widely grown red grape in most wine regions of the world and particularly the Boudreaux wine region in France. In other parts of the world Cabernet Sauvignon is also referred to as Petit Cabernet, Sauvignon Rouge, and Vidure so it is important to keep those phrases in mind while abroad.

Additionally, since the 1960’s, Cabernet Sauvignon has been the most common varietal term for red wines due to it’s wide appeal and critical acclaim. Because it is so widely in demand in many wine circles, Cabernet Sauvignon becomes easily subjected to inflation-related cost increases as demand from wealthy wine-lovers drives prices upward. On the other hand, Cabernet Sauvignon’s parent grape Cabernet Franc is less popular because it is a less desirable grape than its grape offspring. However, it is quite often used as a blending element in mixed varietal wines, particularly with Merlot. A general tip for most novice wine consumers is that most bottled wines labeled Cabernet belong to the Cabernet Sauvignon family of grapes, rather than the Cabernet Franc.

Cabernet Sauvignon grapes thrive best in regions with long growing seasons due to a warm climate and reaches maturity quite late in the season. It also grows well in slightly arid areas with well-drained soil. These elements will allow the Cabernet Sauvignon grapes to mature with a fruity taste, rather than the more herbal flavor that arises from the grape’s exposure to increased moisture and excessive soil-based nutrients during the growing process. The grapes themselves are comparatively small with a tough outer skin that protects the grapes from many elements. They are considerably resistant to disease and can be viewed as a fairly hardy grape varietal.

Cabernet Sauvignon is also one of the best aged wines. It is traditionally aged in small oak barrels for up to eighteen months before bottling. This aging period allows the wine to develop a greater complexity and depth of the flavors it encompasses. Some of the flavors which are most often attributed to Cabernet Sauvignon are: dark cherry, black currant, olive, pepper, cedar, and tobacco. Cabernet Sauvignon’s can also sometimes have spicy or earthy taste profiles as well.

Sirah – Shiraz

Shiraz currently accounts for one-fifth of all wine grape production in Australia and is one of the most widely harvested grapes in the country. Though the intense popularity of the rival red Cabernet Sauvignon has accounted for the secondary status of Shiraz in the minds of wine consumers in recent years, many vintners are beginning to revitalizing their Shiraz with new styles and methods of aging.

The Shiraz wine grape has an interesting history and place in the contemporary wine world as well. Generally described as “New World” wines, these wines are generally thought to be more fruity in their predominate flavors in opposition to the “Old World” wines which are often labeled Syrah. Because both variations of wine are derived from the same grape genetically, the differences between them are minimal to say the least. Some wine purveyors even maintain that the distinction between Shiraz and Syrah is in relation to style preferences only.

However, South Africa, Canada, and Australia are three of primary growing regions which refer to this varietal of wine as Shiraz rather than Syrah. These regions keep with the trend of identifying their exports with the New World wine classification of Shiraz which identifies it as a lighter and more aggressively fruity style of wine.

The Shiraz grape is commonly used in the production of red table wines which characteristically age well. Shiraz often reaches its prime complexity of flavor after approximately ten to fifteen years of aging; however it can easily be consumed much earlier in its aging process without sacrificing its excellent taste. It is also commonly used as a blending wine, although this occurs primarily in Spanish regions.

Shiraz wines are characteristically quite full-bodied and flavors vary easily depending on the physical characteristics of the wine region of its production. Some of the flavors most commonly attributed to Shiraz wines are: blackberry, chocolate, black pepper, plums, and spices. Shiraz also has soft tannins and varying degrees of oak flavors. They flourish especially in the wine regions of Australia with cooler, dry climates which allow for the berry finishes. Other Shiraz wine grapes grown in warmer climates tend to encompass the more mellow plum flavors.

Despite its frequent New World wine associations, Shiraz is one of the oldest known wine grape varietals. In fact, it is named for the city of the same name in Iran where wine-making may have originated many thousands of years ago.

Zinfandel

Zinfandel often gets a less-than-stellar reputation among the most pretentious of wine drinkers as it has recently held the reputation of being a “starter wine,” especially for women, due to its popular sweet taste in the 1980’s and 90’s. However, in the past several years, winemakers have responded to this prejudice against Zinfandels by improving the complexity and balance of flavors within their wines to make them a more palatable choice to the savvy wine consumer’s sophisticated sense of flavors.

What makes a wine more appealing to wine lovers? Complexity and fullness of the flavors are a few of the key aspects of a well-crafted wine. In Zinfanfels, a few of the most popularly described characteristics of the flavors are blackberry, raspberry, cherry, cloves, black pepper, and anise. However, depending on the complexity of the Zinfandel, many other levels of flavors may emerge, especially through a tasting in which you carefully give your attention to the subtleties released within the entire experience of the wine. Another interesting characteristic of Zinfandels is that they are also often mixed with others such as Cabernet Sauvignon or Petite Syrah.

Because Zinfandels range from lighter-bodied whites to quite robust reds, they are no steadfast rules for which foods to pair with them. Some zinfandels do possess enough body and presence of flavors to drink even with a hearty steak or rich chocolate dessert. The lighter zinfandels can be a great pairing for Latin American and tropically-inspired foods.

Zinfandel originates from a distinctly American red-skinned Zinfandel wine grape that is used to make both red and white Zinfandels. Formally named in 1832, Zinfandels are traditionally defined as an American varietal and can occasionally be quite difficult to locate in overseas markets. It was recently discovered that Zinfandel grape is genetically identical to the Primotivo grape native to Italy. This discovery begins explains the previously unknown heritage of the Zinfandel grape’s development.

Californian vineries have come to embraced Zinfandels as their own characteristic varietal, leading the reputation of Zinfandel to become a representation and branding image for California wine. Some of the most popular regions for the production of Zinfandels are: Napa Valley, Sonoma, Mendocino-Lake, Central Valley, Bay area, Sierra Foothills, and Southern California. However, Zinfandel’s aren’t exclusive to California and can be produced in American regions as distant as North Carolina and Tennessee, as well as overseas locations to which the Zinfandel grape has been exported.

Chardonnay

Chardonnay has become the most popular white wine in America in the past few decades. The reasons for this development are varied. The first is that Chardonnays possess a widely appealing taste often consisting of fruity and full-bodied buttery notes. Due to the wine’s versatility, it can possess many distinguishable variations of flavors and vintners can even mix Chardonnay with other varietals as a way to experience new flavors with blended wines. One of the other most important reasons for its popularity is that it’s widely available and can be quite inexpensive due to the small, hardy Chardonnay grapes resistance to many diseases and thus easier to grow in many conditions. Thus, the demand for Chardonnay becomes easily to fill, despite the fact that Chardonnay grapes are more delicate in the wine-making phase of development.

Some of the key distinguishing characteristics of this well-loved wine white are that it is dry and often quite full-bodied with the most popularly distinguished flavors and aromas mentioned in descriptions of Chardonnay are apple, melon, pears, lemon, and pineapple, as well as buttery, nutty, creamy, vanilla, oak, and citrus. Particularly when Chardonnay is aged in an oak barrel, it develops a toasty or buttery quality along with a vanilla or coconut flavor which adds to the depth of the richness in the tasting experience. Many cheaper types of Chardonnay that try to achieve the oak-aged taste, use steel barrels with oak chips to lessen production costs while still obtaining similar flavors and textures within their wines.

Chardonnays are one of the most popular varietals grown in the California wine region but also flourish in Australia, New Zealand, Argentina, Chile and South Africa. In 2000, Chardonnay grapes accounted for 40 percent of the total white wine grapes planted in California wine regions and can thrive in many regions with quite distinguishably different weather patterns. French Chardonnays are also reputed to be of extremely high-quality and in fact, in the Chablis wine region of France, Chardonnay grapes are the only grape varietals allowed.

Today’s Chardonnays are less-heavily subjected to oak fermentation as public preference has shifted to lighter and crisper versions of this varietal. The reason for this preference can be viewed as a return from the past several decades in which all chardonnays were so heavily processed with malo-lactic fermentation and other aging techniques that even the most distinctive Chardonnays began to lose their distinctive flavors.

Sauvignon Blanc

Sauvignon Blanc is a currently very popular white wine varietal. Californian Sauvignon Blanc is also occasionally referred to as Fume Blanc. The growth of Sauvignon Blanc grapes encompasses nearly 14,000 acres in California alone. Sauvignon Blanc is also grown in regions such as South Africa, New Zealand, Chile, Italy, France, Australia and can even be grown in surprising regions such as Canada and Long Island, New York.

Sauvignon Blanc is often viewed as the best white wine for many food combinations as its tangy, aggressive flavor pairs well with foods. It is especially well-matched with foods containing components such as peppers, garlic, cilantro smoked cheeses, and tomatoes which are foods that would ordinarily completely overpower even the strongest-flavored Chardonnays in addition to most other dry white wines.

Sauvignon Blanc possesses a unique aroma which makes it easily identifiable compared to other white wines. Its flavors tend to be classified as herbaceous such as those of lemongrass, gooseberry, and freshly mown grass. However, it also possesses some other more traditional flavors such as green melon, grapefruit, passion fruit, and bell pepper. Overall, Sauvignon Blanc is a strong, tangy, and flavorful varietal that outweighs many other white wines in intensity and sharpness of flavors.

Unlike many other wine varietals, Sauvignon Blanc is not frequently aged in oak barrels because it often departs an unfavorable taste combination. However, Sauvignon Blancs are frequently blended which is a technique that calms their occasionally abrasive tastes. Blending Sauvignon Blanc with Semillon (another wine varietal grown primarily in France) is a popular practice, especially in France’s legendary Boudreaux wine region, as the Semillon adds a fig flavor and softens the overall taste profile of the Sauvignon Blanc. The ratio of Semillon blended with the Sauvignon Blanc ranges on the region and occurs primarily in France. However, some versions are comprised of 70 percent Semillon and 30 percent Sauvignon Blanc and other varieties are comprised of the nearly inverse ratio of 75 percent Sauvignon Blanc and 15 percent Semillon. These blends are a perfect option for the wine consumers who enjoy some of the flavors of Sauvignon Blanc but find it a little too aggressive for their palates.

Because Sauvignon Blanc is still not as popular with many wine drinking consumers as its more popular cousin varietal Chardonnay, many quality Sauvignon Blanc are very economically priced. Combined with its perfection in matching many difficult to pair food combinations, Sauvignon Blanc is a great choice for a dinner party varietal.

In the last few months we’ve seen a lot of Health Care Reform rules and regulations being introduced by the Health and Human Services Department. Every time that happens, the media gets hold of it and all kinds of articles are written in the Wall Street Journal, the New York Times, and the TV network news programs talk about it. All the analysts start talking about the pros and cons, and what it means to businesses and individuals.

The problem with this is, many times one writer looked at the regulation, and wrote a piece about it. Then other writers start using pieces from that first article and rewriting parts to fit their article. By the time the information gets widely distributed, the actual regulations and rules get twisted and distorted, and what actually shows up in the media sometimes just doesn’t truly represent the reality of what the regulations say.

There’s a lot of misunderstanding about what is going on with ObamaCare, and one of the things that I’ve noticed in discussions with clients, is that there’s an underlying set of myths that people have picked up about health care reform that just aren’t true. But because of all they’ve heard in the media, people believe these myths are actually true.

Today we’re going to talk about three myths I hear most commonly. Not everybody believes these myths, but enough do, and others are unsure what to believe, so it warrants dispelling these myths now.

The first one is that health care reform only affects uninsured people. The second one is that Medicare benefits and the Medicare program isn’t going to be affected by health care reform. And then the last one is that health care reform is going to reduce the costs of healthcare.

Health Care Reform Only Affects Uninsured

Let’s look at the first myth about health care reform only affecting uninsured people. In a lot of the discussions I have with clients, there are several expressions they use: “I already have coverage, so I won’t be affected by ObamaCare,” or “I’ll just keep my grandfathered health insurance plan,” and the last one – and this one I can give them a little bit of leeway, because part of what they’re saying is true — is “I have group health insurance, so I won’t be affected by health care reform.”

Well, the reality is that health care reform is actually going to affect everybody. Starting in 2014, we’re going to have a whole new set of health plans, and those plans have very rich benefits with lots of extra features that the existing plans today don’t offer. So these new plans are going to be higher cost.

Health Care Reform’s Effect On People With Health Insurance

People that currently have health insurance are going to be transitioned into these new plans sometime in 2014. So the insured will be directly affected by this because the health plans they have today are going away, and they will be mapped into a new ObamaCare plan in 2014.

Health Care Reform Effect On The Uninsured

The uninsured have an additional issue in that if they don’t get health insurance in 2014, they face a mandate penalty. Some of the healthy uninsured are going to look at that penalty and say, “Well, the penalty is 1% of my adjusted gross income; I make $50,000, so I’ll pay a $500 penalty or $1,000 for health insurance. In that case I’ll just take the penalty.” But either way, they will be directly affected by health care reform. Through the mandate it affects the insured as well as the uninsured.

Health Care Reform Effect On People With Grandfathered Health Plans

People that have grandfathered health insurance plans are not going to be directly affected by health care reform. But because of the life cycle of their grandfathered health plan, it’s going to make those plans more costly as they discover that there are plans available now that they can easily transfer to that have a richer set of benefits that would be more beneficial for any chronic health issues they may have.

For people who stay in those grandfathered plans, the pool of subscribers in the plan are going to start to shrink, and as that happens, the cost of those grandfathered health insurance plans will increase even faster than they are now. Therefore, people in grandfathered health plans will also be impacted by ObamaCare.

Health Care Reform Effect On People With Group Health Insurance

The last one, the small group marketplace, is going to be the most notably affected by health care reform. Even though the health care reform regulations predominantly affect large and medium-sized companies, and companies that have 50 or more employees, smaller companies will also be affected, even though they’re exempt from ObamaCare itself.

What many surveys and polls are starting to show is that some of the businesses that have 10 or fewer employees are going to look seriously at their option to drop health insurance coverage altogether, and no longer have it as an expense of the company. Instead, they will have their employees get health insurance through the health insurance exchanges.

In fact, some of the carriers are now saying they anticipate that up to 50% of small groups with 10 or fewer employees are going to drop their health insurance plan sometime between 2014 and 2016. That will have a very large effect on all people who have group health insurance, especially if they’re in one of those small companies that drop health insurance coverage.

It’s not just uninsured that are going to be affected by health care reform, everybody is going to be impacted.

Health Care Reform Will Not Affect Medicare

The next myth was that health care reform would not affect Medicare. This one is kind of funny because right from the very get-go, the most notable cuts were specifically targeting the Medicare program. When you look at Medicare’s portion of the overall federal, you can see that in 1970, Medicare was 4% of the U.S. federal budget, and by 2011, it had grown to 16% of the federal budget.

If we look at it over the last 10 years, from 2002 to 2012, Medicare is the fastest growing part of the major entitlement programs in the federal government, and it’s grown by almost 70% during that period of time.

Because of how large Medicare is and how fast it’s growing, it’s one of the key programs that ObamaCare is trying to get a handle on, so it doesn’t bankrupts the U.S. Medicare is going to be impacted, and in fact the initial cuts to Medicare have already been set at about $716 billion.

Medicare Advantage Cuts And The Effects

Of that $716 billion cut, the Medicare Advantage program gets cut the most, and will see the bulk of the effects. What that’s going to do is increase the premiums people pay for their Medicare Advantage plans, and reduce the benefits of those plans.

Increased Medicare Advantage Costs

Right now, many people choose Medicare Advantage plans because they have zero premium. When given a choice on Medicare plans, they view it as an easy choice because it’s a free program for them, “Sure, I get Medicare benefits, I don’t pay anything for it; why not.” Now they’re going to see Medicare premiums start to climb, and go from zero to $70, $80, $90, $100. We’ve already seen that with some of the Blue Cross Medicare Advantage plans this year. It’s going to get worse as we go forward in the future.

Reduced Medicare Advantage Benefits

In order to minimize the premium increases, what many Medicare Advantage plans will do is increase the copayments, increase the deductibles, and change the co-insurance rates. In order to keep the premiums down, they’ll just push more of the costs onto the Medicare Advantage recipients. Increased premiums and reduced benefits are what we’re going to see coming in Medicare Advantage plan.

Fewer Medicare Physicians

And then if that wasn’t bad enough, as Medicare doctors begin receiving lower and lower reimbursements for Medicare Advantage people, they’re going to stop taking new Medicare Advantage recipients. We’re going to see the pool of doctors to support people in Medicare starting to shrink as well, unless changes are made over the course of the next five years. So Medicare is going to be affected, and it’s going to be affected dramatically by health care reform. Everybody’s kind of on pins and needles, waiting to see what’s going to happen there.

Health Care Reform Will Reduce Healthcare Costs

The last one, and probably the biggest myth about health care reform, is everybody thinking that ObamaCare will reduce healthcare costs. That’s completely hogwash. Early on in the process, when they were trying to come up with the rules and regulations, the emphasis and one of the goals for reform was to reduce healthcare costs.

But somewhere along the line, the goal actually shifted from cost reduction to regulation of the health insurance industry. Once they made that transition, they pushed cost reductions to the back burner. There are some small cost reduction components in ObamaCare, but the real emphasis is on regulating health insurance. The new plans, for example, have much richer benefits than many plans today: richer benefits means richer prices.

Health Care Reform Subsidies: Will They Make Plans Affordable?

A lot of people hope, “The subsidies are going to make health insurance plans more affordable, won’t they?” Yes, in some cases the subsidies will help to make the plans affordable for people. But if you make $1 too much, the affordable plans are suddenly going to become very expensive and can cost thousands of dollars more over the course of a year. Will a subsidy make it affordable or not affordable is really subject to debate at this point in time. We’re going to have to actually see what the rates look like for these plans.

New Health Care Reform Taxes Passed On To Consumers

Then there’s a whole ton of new health care reform taxes that have been added into the system to help pay for ObamaCare. That means everybody who has a health insurance plan, whether it’s in a large group, a small group, or just as an individual, is going to be taxed in order to pay for the cost of reform. Health care reform adds various taxes on health care that insurance companies will have to collect and pay, but they’re just going to pass it right through to us, the consumer.

Mandate Won’t Reduce Uninsured Very Much

During the initial years of health care reform, the mandate is actually pretty weak. The mandate says that everyone must get health insurance or pay a penalty (a tax). What that’s going to do is make healthy people just sit on the sidelines and wait for the mandate to get to the point where it finally forces them to buy health insurance. People with chronic health conditions that couldn’t get health insurance previously, are all going to jump into healthcare at the beginning of 2014.

At the end of that year, the cost for the plans is going to go up in 2015. I can guarantee that that’s going to happen, because the young healthy people are not going to be motivated to get into the plans. They won’t see the benefit of joining an expensive plan, whereas the chronically ill people are going to get into the plans and drive the costs up.

Health Care Reform’s Purpose Is Just A Matter Of Semantics

The last portion of this is, one of the key things – and it’s funny, I saw it for the first two years, 2010, and ’11 – one of the key things that was listed in the documentation from the Obama administration was: Health Care Reform would help reduce the cost that we would see in the future if we do nothing today. That was emphasized over and over again. That was how they presented health care cost reduction, that it would reduce the future costs. Not today, but it would reduce what we would pay in the future if we did nothing about it now.

Well, that’s great, 10 years from now we’re going to pay less than we might have paid. And we all know how accurate future projections usually are. In the meantime, we’re all paying more today, and we’re going to pay even more in 2014 and more in 2015 and 2016. People are going to be pretty upset about that.

Conclusion

Those three myths, that health care reform is only going to affect the uninsured, that it won’t affect Medicare beneficiaries, and that ObamaCare is going to reduce healthcare costs, are just that. They are myths. There’s nothing to them.

It’s really important that you pay attention to what’s happening with health care reform, because there are more changes that are coming as we go through this year, 2013. Knowing how to position yourself so that you’re in the right spot to be able to make the best decision at the beginning of 2014 is going to be really important for everybody.

Coffee! The eye opening elixir. Coffee! Black, drinkable, the energizing drink that livens our lives. Coffee! A long history from an exotic unknown berry to a massive commodity production, back to exotic again. And what a past this bitter black beverage has had. The dancing goats, to high volume commodity sales, to the near extinction of the finest of quality coffee beans, the art of growing and handling coffee berries has never died. It has only been altered though out time.

Coffee! The eye opening elixir. Coffee! Black, drinkable, the energizing drink that livens our lives. Coffee! A long history from an exotic unknown berry to a massive commodity production, back to exotic again. One must hand it to that little coffee shop from Seattle that now encompasses the globe. They sure did take the world by storm. In one fell swoop that little coffee company took a commodity beverage and cast it back into the exotic drinkable realm where it was born from as well as distorting the beauty of specialty gourmet coffee for future generations. What is now perceived as a quality coffee bean has traveled back to the art of commodity coffee. The competition on the street corner for a drinkable cup of coffee has become fierce. Each brewer says that their brew is the “perfect cup of coffee”. However they all grab from the same commodity level stocks. Of course without these commodity grown stocks coffee would be in greatly diminished supplies. Yes, coffee is in diminished supply. That is the supply of good quality coffee beans had almost vanished over the last couple of decades as corner boutiques converted to the ravishing corner coffee shop.

There is a change! Finally there is a change in the air. The very small boutique coffee shop and coffee roaster is finally allowed the glory of finding high quality coffee beans once again. Small farm and niche green coffee beans are now becoming available to the fair trade coffee market. Quality organic coffee is being selectively grown just for the small independent coffee roasting operations.

Finally we have coffee drinkers who care more and more about the people of the Earth and the planet that we live on. We now have coffee drinkers who care about the survival of coffee farmers and the lands on which the coffee bean is grown. There are specialty coffee drinkers who cherish the survival and health of our mother earth.

Sustainable Organic Fair Trade Coffee is finally becoming a household request. Fair trade is good for the people. Organic coffee is healthier for you as well as giving health back to our planet.

Fair trade coffee provides a fair platform for the whole supply chain of this wonderful drink. Fair trade coffee beans mean fair prices for those who drink it. It may not be the cheapest coffee to buy however for the quality and sustainability the prices are equitable. It also provides better wages and living conditions for those who grow and produce the sought after bean. Fair trade is an agreement between farmers, workers, shippers, and consumers to care about each other and everyone involved. After all that is what community and health is all about.

Foresight by coffee growers proved beneficial. The few that saw a future for renewed exotic demand set course with new direction. Armed with a brighter knowledge these coffee plantations moved away from the distorted massive commodity market left to flounder by that little coffee shop from Seattle. These foresight seers set their sights on a smaller specialty marketplace. This knowledge was that there would be a need for finely grown and carefully cared for coffee beans. They knew that the land was important, that their community was important, and the survival of quality coffee was important. There would be a need for carefully grown, hand selected, artistically roasted, and rushed to the discerning consumers waiting coffee grinder and brewing system coffee. Out of the fair trade coffee supply grew the expertise to market the perfect cup of coffee. Quality fair trade organic coffee beans are available. Still a consumer can find the organic coffee they seek for their cup of coffee at the corner commodity brewer. Astute coffee drinkers find it a poor substitute for the real experience of fine coffee.

Those coffee drinkers with the discerning desire for the perfect bitter tinged elixir must still seek the out of the way roasters to fulfill their needs. They must discover the hidden gems in the coffee roasting world. And, yes, there are those little gems and merchants, imports, roasters, and sellers. And yes there are many who like yourself desire their cup of coffee to stand out as the pure enjoyment of a cup of coffee should be. After all tingling taste buds and allowing your senses to dance around the flavors of coffee is what life is all about. Allowing your mouth to wrap around the delicate chocolate or nutty earth flavors of the coffee bean and the smoky power of a fine roast is what we seek as a coffee drinker.

If, and when, you find that little quality niche coffee shop hold onto it tight allowing it to grow and become sustainable. Seek out the online coffee merchant that has done the leg work of finding the best roasters and fastest service. Get that cup of coffee. Get your organic blend. Get the roast you desire. Get the fair trade coffee beans you deserve. Don’t let go.

Yes, people drink coffee to stimulate their minds for the long stress filled hour of the day. Stimulating the senses is more important as well. Awakening the olfactory system with quality flavor from specialty hand selected coffee puts the shear aspect of the lowly commodity coffee production into a totally insignificant perspective. Hum drum becomes the everyday ordinary cup of coffee sold at all of the corner coffee shops. Taste bud boredom is a crime of depriving the human senses of ecstasy that we all crave and deserve. Alive taste buds cause the human being to be alive, excited, and adventurous in our every day activities. Start your day with an eye opening sense grabbing cup of coffee and know that your day will be brighter more enjoyable and full of experience. And further know that when you purchase great organic fair trade coffee that you are caring for the planet that gives us our daily life.

A lot of folks only wish they could reduce what they pay as health and life insurance premiums. Thankfully, there are ways that would help anybody get lower rates. I’ll share a few ways in this article.

Like every other insurance policy, your rates are determined based on several factors. Every uses them to decide what you’ll pay based on the perceived risk in insuring you as shown by those factors. The following things make you a life insurance risk to an insurer thereby increasing your rates.

If you’ve smoked in the last 12 months you’ll pay more. If you still smoke till date or use any tobacco product, prepare to pay much more. I won’t be giving you any new information if I tell you that smoking is the direct cause of many diseases and makes others flourish.

Smoking is a habit that could be broken if you really mean it. People have succeeded in the past and so can you too. You only need to check groups out there that are committed to helping smokers quit smoking and you’ll get all the help you need. You’ll be doing yourself a lot of favor by reducing the chances that you’ll be a victim of certain killer diseases that are facilitated by smoking and/or tobacco use. And, yes, you’ll get lower life insurance rates.

Sports like skydiving, car racing and other dangerous sports make you a very high risk. Anything that makes you a high risk increases your life insurance rates. You have a choice between getting lower rates and indulging in such sports. If you want my candid opinion: I do think there are safe ways to get the rush (Go on a crazy ride in an amusement park, for example).

Occupations that expose you to great risks increase your risks accordingly. Changing to a safe profession will lower your life insurance rates.

While you do these other things to lower your rates, here’s what to do to get lower rates now. Visit reputable quotes sites that cover life insurance and get quotes. Visit at least three of such sites for the best results. It’s free, quick and easy.

Make sure you give your correct details as you fill the questionnaires presented. The last step is to simply pick the best price/value from the quotes return.

Online reviews on automotive dealer’s website are valued features and play a key role in influencing the customer’s automotive buying decision. Online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular automotive dealers. It is important to include online reviews and testimonials in dealer websites as they help in retaining the existing customers and builds initial trust among potential customers. It helps to increase sales as prospective customers prefer to deal with dealers they can trust.

Positive Impacts:
Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers.

Credibility
Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by customers by quickly and efficiently resolving problems increases the trustworthiness of the dealers. It is likely that such unhappy customers will revert back to the same dealer.

Included In Consideration Set
The customers usually have a pre-defined set of vehicles that they prefer to buy. The automotive dealers in order to increase their sales needs to persuade the customers to alter their consideration set. The customer generated content like vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews can be effectively used by automotive dealers to alter the consideration set of these automotive internet users. The information given through dealer ratings and reviews can effectively target the new-vehicle buying customer segment. The reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Also, positive reviews improve the attitude of customers towards dealers. Thus, expanding the consideration set helps to increase automotive dealership sales.

Reassurance
The online reviews and testimonials at automotive dealer website provide reassurance to the new customers that the dealer stands for professionalism, quality, credibility, and security. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customer’s privacy. Providing reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Thus, existing and new customers will confide upon the dealership that helps to increase sales.

Negative Impacts If Not Monitored:
The negative online reviews can have impact on the attitude of customers towards automotive dealers.

Left Out From Consideration Set
Online reviews influence the purchasing decisions of automotive internet users. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from user’s consideration. Poor online reviews and testimonials can fail to persuade, build confidence and trust among first time visitors and lose out on important prospective customers.

Needs More Time To Convince The Buyer
Online reviews and testimonials indicate the satisfaction of other customers due to better services and quality offered by dealer. Potential customers reading improperly monitored reviews are likely to view the dealer as less reliable and not trustable. Thus, the dealers may have to put in more efforts and time to convince the customers.

As online reviews are like online conversations between customers, automotive dealers need to actively get involved in them that can result in sales growth. The automotive dealers can leverage online reviews and testimonials by existing customers to generate new customers by efficiently targeting them at each step of car buying process.